A CRM where a won deal becomes a live project.
Most CRMs track a pipeline well and then go blind the moment a deal is won — handing a spreadsheet to delivery. For a project-based manufacturer, the win is where the real work begins. ARKcelerate is the CRM at the front of an ERP: leads, contacts and opportunities flow straight into the project that delivers them.
The problem
A standalone CRM stops at the sale.
A typical CRM is built for businesses that sell the same product over and over: capture a lead, move it through a pipeline, close it, repeat. It knows nothing about what happens next — the engineering, the drawings, the bill of materials, the manufacturing, the cost. For a project shop, that “next” is the entire business.
So the moment a deal is won, the thread breaks. Sales hands a spreadsheet to delivery, the customer record stops updating, and nobody can answer the questions that actually matter to a project business: did this customer’s last job make money? What is in flight for them right now? A CRM that ends at the signature is only doing half the job.
How it works
Sales that flows straight into delivery.
A won deal mints a project
Close an opportunity and ARKcelerate spins up the project behind it — task board, BOM, manufacturing, purchase and quality all attached to one Project ID — with no re-keying between sales and the shop floor.
A key account manager per customer
Assign a KAM to each customer company and every contact and opportunity under it inherits that ownership automatically, so account responsibility is never ambiguous.
Customer 360 — pipeline and projects
Open a customer and see both sides at once: live opportunities and the live and past projects you are delivering for them — not a sales view in one app and a delivery view in another.
Profitability that rolls up to the customer
Because every project’s cost and margin is tagged to the customer it belongs to, you can see which customers and which deals actually make money — not just which ones closed.
One thread from first touch to final invoice
Lead to opportunity to project to manufacturing to invoice lives on one record, so the relationship history and the delivery history are the same history.
Explore more
Related solutions & industries.
FAQ
Common questions.
What is a CRM for project-based manufacturing?
It is a CRM where the customer relationship and the project delivery live in the same system. Instead of tracking only the sale, it carries a won deal into the project that fulfils it — so pipeline, contacts, drawings, costs and invoices for a customer are all in one place.
Is ARKcelerate a standalone CRM or part of an ERP?
It is the CRM layer of a full ERP. You get the core CRM — leads, contacts, opportunities, pipeline and per-customer account ownership — wired directly into projects, manufacturing, quality and finance, so a deal does not lose its thread the moment it is won.
Can it replace our existing CRM?
For a project-based or engineered-to-order manufacturer, yes — it covers the pipeline-to-delivery lifecycle in one place. If you rely on heavy sales-automation features specific to a large standalone CRM, weigh those against having sales and delivery on a single project record; for project shops the integrated model is usually the bigger win.
Can we see profitability per customer?
Yes. Every project’s cost, margin and invoices are tagged to the customer it belongs to, so customer- and deal-level profitability come straight off the same records that run delivery.
How does a won deal become a project?
Winning an opportunity can create the project behind it with its task board, BOM and downstream manufacturing, purchase and quality records — all sharing one Project ID — so nothing is re-entered when a sale moves into production.
A CRM that knows what happens after the win.
Start a trial, or see how a won deal becomes a live project on one record.