15 June 2026 · 3 min read
ARKcelerate CRM module: an overview for project-based manufacturers
A short overview of the ARKcelerate CRM — built for project-based manufacturers, where a won deal becomes a live project on one system.
The video above is a short overview of the ARKcelerate CRM — the CRM at the front of a full ERP built for project-based and engineered-to-order manufacturers. It tracks the sales relationship like any good CRM, but it does not stop at the won deal: the moment you close, the project that delivers it begins on the same system.
A CRM for the way project shops sell
You get the core you expect from a CRM — leads, contacts, opportunities and a clear pipeline — plus a Key Account Manager per customer company, so every contact and opportunity under that customer inherits its ownership automatically. Account responsibility is never ambiguous, and the whole history of a customer sits in one place.
A won deal becomes a live project
When an opportunity is won, ARKcelerate can mint the project behind it — task board, bill of materials, manufacturing, purchase, quality and finance — all sharing one Project ID. Nothing is re-keyed between sales and the shop floor, and the deal you closed is the project you deliver.
Profitability you can see per customer
Because every project’s cost and margin is tagged to the customer it belongs to, your CRM shows which customers and which deals actually make money — not just which ones closed. Sales, delivery and finance read from the same record instead of three disconnected tools.
That is what makes it a CRM for project-based manufacturing rather than a generic pipeline tool bolted onto an ERP.
The modules behind this
Frequently asked questions
What is the ARKcelerate CRM?
It is the CRM layer of the ARKcelerate ERP, built for project-based and engineered-to-order manufacturers. It covers leads, contacts, opportunities and pipeline, and carries a won deal straight into the project that delivers it.
Is it a standalone CRM or part of an ERP?
It is part of a full ERP. You get core CRM features wired directly into projects, manufacturing, quality and finance, so a deal does not lose its thread the moment it is won.
What makes it a CRM for project-based manufacturing?
A won opportunity can become a live project on one Project ID, key-account ownership is assigned per customer company, and profitability is visible per customer and per deal — none of which a generic CRM does on its own.
Can a won deal become a project automatically?
Yes. Closing an opportunity can spin up the project behind it — task board, BOM and downstream manufacturing, purchase and quality — without re-entering anything.
Can I see profitability per customer?
Yes. Every project’s cost, margin and invoices are tagged to its customer, so customer- and deal-level profitability come straight off the records that run delivery.
See ARKcelerate for your projects
The business OS for project-based companies — CRM, projects, manufacturing, inventory, purchase, quality and finance, tied together by the project.